Magento
Magento is an open-source eCommerce platform originally developed by Varien (now Adobe) to support digital commerce for businesses of all sizes, including complex B2B operations.
Not sure if Magento is right for your business?
About
Magento
Magento provides a flexible digital commerce platform that supports B2B, B2C, and hybrid business models. It includes functionality for product management, pricing, promotions, and customer segmentation, with configuration options suited to complex commercial operations.
The platform is built for:
- Manufacturers
- Distributors
- Wholesalers
- Retailers with B2B requirements
Deployment Model:
- Available as both on-premise (Magento Open Source) and cloud-hosted (Magento Commerce / Adobe Commerce).
Architecture & Positioning:
- Open-source, PHP-based (built on the Laminas and Symfony frameworks)
- Supports headless implementations via REST and GraphQL APIs
- Magento Commerce includes additional commercial features, cloud hosting, and enterprise support
- Offers B2B-specific functionality, including corporate accounts, quote workflows, and tiered pricing
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Why businesses choose Magento for B2B
Magento is widely used for B2B eCommerce because it provides flexible tools to manage corporate accounts, structured pricing, complex catalogues, and multi-organisation trading relationships.
Verifiable B2B Features:
- Corporate account management with multi-user roles and permissions
- Tiered and custom pricing rules
- Request-for-quote (RFQ) workflows
- Personalised catalogues and controlled product visibility
- Multi-language, multi-currency, and multi-website support
- REST and GraphQL API support
- Integration with Adobe Commerce Cloud tools and CRM systems
Notable Clients :
- Coca-Cola
- Ford
- Olympus
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.
Already using Magento?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
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Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
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Let’s choose the best platform for your B2B business
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