People: a critical part of platform selection
Your team is at the heart of how your business runs. That’s why we start platform selection with your people. Their roles, workflows and needs.
A platform must fit your team to deliver results. We make sure it does.
Why people matter in platform selection
Most platform failures occur because the people they were designed for were left out of the process. Adoption stalls. Frustration sets in. ROI disappears.
We take the time to understand who’s using the system, what their daily work looks like, where the current pain points lie, and how success is actually measured on the ground. That insight shapes the platform decision from day one.
Aligning to real roles
We map the roles in your organisation and match them to platform capabilities. Sales need fast quoting, pricing accuracy, and customer insights. Customer service depends on order visibility and self-serve options. Operations need reliability, automation, and integration with the back office. Finance wants data that’s clean, accurate, and audit-ready. While Marketing needs flexibility, without unnecessary complexity.
We make sure the right people shape the choice early, before anything is built.
People adopt what they help shape.
We bring internal stakeholders into the Platform Selection process. It’s about designing a system that fits how they work, so adoption happens naturally.
Fit creates value
Even the best tech, used badly or adopted poorly, kills momentum. We’ve seen it.
When platform selection starts with the people using it, value becomes obvious. Time is saved, friction disappears, and the platform becomes something people choose to use.
We support any team on a B2B eCommerce transformation journey
We work with manufacturers, wholesalers, distributors, and the partners who support them.
Platform selection
We’ll help you choose the best B2B eCommerce platform that meets your real business needs.
Platform selection
We’ll help you choose the best B2B eCommerce platform that meets your real business needs.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
Let’s talk platforms
We’ll help you choose the right foundation, one that supports your goals, your team, and your growth.