Magento

Magento is an open-source eCommerce platform originally developed by Varien (now Adobe) to support digital commerce for businesses of all sizes, including complex B2B operations.

Not sure if Magento is right for your business?

About
Magento

Magento provides a flexible digital commerce platform that supports B2B, B2C, and hybrid business models. It includes functionality for product management, pricing, promotions, and customer segmentation, with configuration options suited to complex commercial operations.

The platform is built for:

  • Manufacturers
  • Distributors
  • Wholesalers
  • Retailers with B2B requirements

Deployment Model:

  • Available as both on-premise (Magento Open Source) and cloud-hosted (Magento Commerce / Adobe Commerce).

Architecture & Positioning:

  • Open-source, PHP-based (built on the Laminas and Symfony frameworks)
  • Supports headless implementations via REST and GraphQL APIs
  • Magento Commerce includes additional commercial features, cloud hosting, and enterprise support
  • Offers B2B-specific functionality, including corporate accounts, quote workflows, and tiered pricing

Let’s talk platform selection

Take the first step toward smarter, more connected digital commerce

Why businesses choose Magento for B2B

Magento is widely used for B2B eCommerce because it provides flexible tools to manage corporate accounts, structured pricing, complex catalogues, and multi-organisation trading relationships.

Verifiable B2B Features:

  • Corporate account management with multi-user roles and permissions
  • Tiered and custom pricing rules
  • Request-for-quote (RFQ) workflows
  • Personalised catalogues and controlled product visibility
  • Multi-language, multi-currency, and multi-website support
  • REST and GraphQL API support
  • Integration with Adobe Commerce Cloud tools and CRM systems

Notable Clients :

  • Coca-Cola
  • Ford
  • Olympus

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.

Already using Magento?

We can help you integrate it.

Thought leadership

Resources to move you forward

platform-selection1

Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.

platform-selection2

Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.

platform-selection3

Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.

Available integration objects

Magento objects / endpoints

FAQs

Is Magento the best B2B eCommerce platform?
How do I know if Magento is right for my B2B business?
Can I migrate my current B2B store to Magento?
Does Magento integrate with ERP, CRM, and accounting software?
Can I connect Magento to my existing warehouse and inventory management system?
Free legal tools for B2B businesses

Create your Terms & Privacy Policy in minutes

Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies

These tools are a smart starting point to help you stay professional and protected.

Save time with ready-to-go templates

Built for B2B eCommerce businesses

Easy to customise to your brand

Designed to support trust and compliance

Let’s choose the best platform for your B2B business

Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.