GOb2b

GoB2B is an enterprise‑grade B2B eCommerce platform engineered to support digital commerce across complex sales operations, enabling manufacturers, distributors, wholesalers, and suppliers to transact efficiently online.

Not sure if GoB2B is right for your business?

About
GOb2b

GoB2B delivers a scalable and flexible digital commerce solution capable of supporting B2B, B2B2C, and hybrid selling models. The platform includes capabilities for managing corporate structures, pricing strategies, and customer‑specific workflows — all designed for sophisticated commercial environments.

The platform is built for:

  • Manufacturers
  • Distributors
  • Wholesalers
  • Retailers with B2B requirements

Deployment model:

  • Available as cloud‑hosted and hybrid deployment options

Architecture & positioning:

  • Fully modular and extensible architecture
  • API‑first design enabling headless commerce via REST and GraphQL
  • Enterprise features and support available through commercial licensing

Let’s talk platform selection

Take the first step toward smarter, more connected digital commerce

Why businesses choose GOb2b for B2B

GoB2B is intentionally designed for B2B commerce, aligning with long sales cycles, organisational hierarchies, and account‑centric buying behaviours. It emphasises configurability and control, enabling businesses to tailor experiences for different buyer segments.

  • Verifiable B2B features:
  • Corporate account and user permission management with approval workflows
  • Tiered and customer‑specific pricing rules
  • Quotation and negotiated order workflows
  • Custom catalogue visibility and product access control
  • Multi‑language, multi‑currency and multi‑brand support
  • Extensive REST and GraphQL APIs
  • Flexible integration points for ERP, CRM, and PIM systems

Notable clients :

  • Vital Pet Group
  • Tiger Supplies
  • BFM Europe
  • The Cress Company
  • Seawhite of Brighton

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If GOb2b is the right fit, we’ll say so. If not, we’ll help you find one that is.

Already using GOb2b?

We can help you integrate it.

Thought leadership

Resources to move you forward

platform-selection1

Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.

platform-selection2

Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.

platform-selection3

Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If GOb2b is the right fit, we’ll say so. If not, we’ll help you find one that is.

Available integration objects

GOb2b objects / endpoints

FAQs

Is GOb2b the best B2B eCommerce platform?
How do I know if GOb2b is right for my B2B business?
Can I migrate my current B2B store to GOb2b?
Does GOb2b integrate with ERP, CRM, and accounting software?
Can I connect GOb2b to my existing warehouse and inventory management system?
Free legal tools for B2B businesses

Create your Terms & Privacy Policy in minutes

Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies

These tools are a smart starting point to help you stay professional and protected.

Save time with ready-to-go templates

Built for B2B eCommerce businesses

Easy to customise to your brand

Designed to support trust and compliance

Let’s choose the best platform for your B2B business

Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.