CTRL Commerce
CTRL Commerce is a cloud‑based, AI‑driven B2B sales & CRM eCommerce platform engineered to help wholesalers, distributors, manufacturers, and merchant businesses grow by unifying commerce, CRM, marketing, service, and operational workflows in a single system. It integrates seamlessly with existing ERP systems to connect teams, data, and customers across the entire customer journey.
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About
CTRL Commerce
CTRL Commerce provides an all‑in‑one B2B commerce platform built to support complex B2B sales environments. The platform includes capabilities for eCommerce, CRM, dynamic pricing, marketing, customer service, reporting, and operational workflows, all unified in one scalable system.
The platform is built for:
- Distributors & merchants
- Buying groups
- Manufacturers
- Merchants looking to scale B2B sales
- Organisations seeking unified sales and service tools
Deployment Model:
- Cloud‑based SaaS
Architecture & Positioning:
- Unified B2B sales, eCommerce, CRM and marketing in one platform
- Integrates with existing ERP systems
- Modern cloud‑native architecture with security and scalability
Notable Clients :
- EO Group’s Euroffice & UK Office Direct brands
- Office Power reseller network
- CTRL Commerce powers digital commerce¹ for larger buying groups, merchants, distributors, and manufacturers (platform customers across sectors include construction supplies, workplace supplies, medical supplies, PPE & workwear, hospitality & catering).
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Why businesses choose CTRL Commerce for B2B
CTRL Commerce is positioned as a platform that unifies sales, customer relationship management, commerce, and operational data to support B2B workflows and drive growth without silos. Businesses adopt it to streamline processes, enhance customer experiences, and improve operational efficiency.
Verifiable B2B Features:
- B2B eCommerce storefronts built for complex sales environments
- Unified CRM with a single customer view
- Dynamic pricing based on contracts, segmentation, and promotions
- Catalogue and product information management (PIM)
- Digital marketing tools including SEO, email, and segmentation
- Customer service tools and self‑service capabilities
- Sales team management and behavioural insights
- Orders & risk management with fraud and risk oversight
- B2B customer management with cost centres and approval flows
- Flexible B2B invoicing options
- Reporting suite with real‑time analytics
- Credit control for structured term management
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If CTRL Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with CTRL Commerce
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Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If CTRL Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
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