Centra
Looking for the best composable eCommerce platform to support your business goals? Centra offers a headless, cloud‑delivered solution that unifies direct‑to‑consumer and wholesale commerce with global scalability, powerful APIs, and fashion‑industry‑aligned tools.
Talk to us about whether Centra is the right fit for your business.
About
Centra
Centra is a cloud‑based composable eCommerce platform designed to help brands sell online directly to consumers and wholesale buyers through one unified system. The platform brings commerce capabilities together — including order management, product information management, and omnichannel operations — under a headless architecture to support fast, flexible digital experiences. Centra’s SaaS delivery means brands always run the latest version without manual upgrades or infrastructure management.
Centra is explicitly built for fashion and lifestyle brands seeking to scale global online sales across multiple markets and channels. It supports both Direct‑to‑Consumer (DTC) and Wholesale (B2B) commerce workflows with native modules that address the unique complexities of these businesses, such as localized pricing, multi‑country storefronts, and wholesale order workflows.
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Why businesses choose Centra for B2B
Centra is selected by businesses that require a modern, scalable commerce platform capable of running global DTC and wholesale operations from one core system.
It supports:
- Headless, API‑first architecture – enables flexible front‑end experiences and custom integrations.
- Unified DTC and B2B commerce – direct‑to‑consumer and wholesale modules within one platform.
- Built‑in product information management (PIM) – manages complex apparel and lifestyle product data without separate tools
- Global commerce capabilities – multi‑currency, multi‑language, and localized content for international markets.
- ERP and third‑party integrations via APIs – connects with systems such as ERP, CRM, payments, and logistics.
These features allow businesses to deliver consistent customer experiences worldwide, reduce operational overhead, and support growth across channels while maintaining centralized control over products, orders, and markets.
Notable brands using Centra include Nudie Jeans, Eton Shirts, and Sandqvist, among others.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Centra is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Centra
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Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Centra is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
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