Better Commerce
BetterCommerce is a modular, API-first eCommerce platform designed to support mid-market and enterprise retailers with modern digital commerce capabilities across PIM, eCommerce, OMS, and Analytics.
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About
Better Commerce
BetterCommerce provides a headless, composable commerce platform with modular products, including eCommerce, PIM, OMS, and Analytics. Its architecture is designed to give retailers and brands flexibility in how they build and scale their digital commerce ecosystem.
The platform is built for:
- Retailers
- Direct-to-consumer (D2C) brands
- Multi-channel and omni-channel merchants
- Businesses adopting composable or headless architectures
Deployment Model:
- Cloud-hosted (BetterCommerce does not publicly list an on-premise option)
Architecture & Positioning:
- API-first, headless architecture
- Modular product suite (PIM, eCommerce, OMS, Analytics)
- Supports integrations with third-party CMS, marketing, ERP, and personalisation tools
- Composable commerce positioning with interchangeable modules
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Why businesses choose Better Commerce for B2B
BetterCommerce is positioned as a headless, API-first platform suited to mid-market and enterprise businesses seeking flexibility over monolithic platforms. It is designed to support personalised commerce experiences, rapid innovation, and multi-channel growth.
Verifiable Features:
- API-first, headless commerce engine
- Modular PIM, OMS, and eCommerce components
- Multi-currency and multi-language support
- Supports B2C and D2C business models
- Product Information Management (PIM) included as a standalone module
- Order Management System (OMS) capabilities supporting fulfilment and multi-channel workflows
- Real-time analytics and reporting
- Pre-built integrations with selected ERP, CRM, and marketing platforms
(Note: BetterCommerce does not publicly document dedicated corporate account management, RFQ workflows, or structured B2B pricing features typical of B2B-first platforms.)
Notable Clients
BetterCommerce publicly references several clients, but none are publicly listed companies.
Publicly named clients include:
- Rayware Group (parent company of Kilner, Mason Cash, Viners — privately held)
- Bensons for Beds (privately held)
- NEOM Organics London (private)
- The Skin Store (private)
(No publicly traded clients are listed on BetterCommerce’s website or press releases.)
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Better Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Better Commerce
Already using Better Commerce?
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Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Better Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
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