Apparatus

Apparatus is a B2B eCommerce platform designed to support wholesalers, distributors, and manufacturers – particularly those with complex B2B ordering, pricing, and procurement needs. 

Not sure if Apparatus is right for your business?

About
Apparatus

Apparatus provides a flexible, cloud‑based digital commerce platform tailored for B2B merchants.  

The platform is built for:

  • Manufacturers 
  • Distributors 
  • Wholesalers 
  • Suppliers of essential goods and consumables (e.g. safety wear, uniforms, office supplies, print supplies)  

Deployment Model & Architecture

  • Delivered as a cloud‑based solution (SaaS) — Apparatus emphasises a flexible, scalable platform to grow with your business.  
  • Designed to integrate seamlessly with existing back‑office systems (ERP, PIM, accounting, warehouse/stock control, CRM, etc.) to avoid duplication and manual data entry.

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Why businesses choose Apparatus for B2B

Apparatus is built specifically for B2B — not as a repurposed B2C tool — which means its features are aligned with real‑world B2B buying processes, organisational structures, and the complexities of corporate procurement.  

Verifiable B2B Features

  • Corporate account management with user‑permissions, roles, and approval workflows so customers’ teams can buy according to their internal rules.   
  • Personalized pricing: customer‑specific prices, discounts, and quantity‑break pricing.   
  • Custom product catalogues: you can tailor what each customer sees based on agreement, location or user type.   
  • Approval workflows and budget controls for spend‑management — helpful for customers with internal purchasing policies.   
  • Live stock availability and real‑time inventory sync (across warehouses/locations) — especially important when integrated with ERP/stock‑control systems.   
  • Order history, invoice history, payment options, and payment / invoice management via the portal — enabling self-service for B2B customers.  
  • Multi-currency support (for businesses operating across countries) — handy if you have international clients.

Notable Clients :

While Salesforce does not publish a dedicated AgentForce client list, several organisations publicly use Salesforce AI / Einstein capabilities — which underpin AgentForce functionality. These clients include:

  • Schneider Electric 
  • ABB 
  • Hitachi 
  • Walmart (AI assistant use case) 
  • Pearson 

These examples demonstrate how Apparatus customers can leverage AI‑driven tools like AgentForce for enhanced B2B commerce workflows, customer support, and operational efficiency.

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Apparatus is the right fit, we’ll say so. If not, we’ll help you find one that is.

Popular integrations with Apparatus

Already using Apparatus?

We can help you integrate it.

Thought leadership

Resources to move you forward

platform-selection1

Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.

platform-selection2

Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.

platform-selection3

Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Apparatus is the right fit, we’ll say so. If not, we’ll help you find one that is.

Available integration objects

Apparatus objects / endpoints

FAQs

Is Apparatus the best B2B eCommerce platform?
How do I know if Apparatus is right for my B2B business?
Can I migrate my current B2B store to Apparatus?
Does Apparatus integrate with ERP, CRM, and accounting software?
Can I connect Apparatus to my existing warehouse and inventory management system?
Free legal tools for B2B businesses

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Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies

These tools are a smart starting point to help you stay professional and protected.

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Let’s choose the best platform for your B2B business

Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.