Advanced Commerce
Advanced Commerce is a merchandising and personalisation platform built to give retailers more control over how products are presented, ranked, and sold online. Its flagship product, GrapheneHC, provides advanced search, merchandising, and personalisation tools designed to improve conversion rates and customer experience.
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About
Advanced Commerce
Advanced Commerce provides a highly configurable merchandising and search platform designed to help retailers deliver more relevant product experiences. It allows teams to build complex merchandising rules, personalise product listings, and optimise results without relying heavily on developers.
The platform is used by:
- Retailers
- DTC brands
- Ecommerce teams looking to improve search, PLPs, and product discovery
- Businesses replacing legacy search or merchandising tools (e.g., Klevu, Algolia)
Deployment model:
- Cloud-hosted SaaS
Architecture & Positioning:
- Built as a headless-compatible search and merchandising engine
- Easily integrates with existing ecommerce platforms
- Provides APIs and JavaScript SDKs
Designed as a next-generation alternative to traditional search, rules engines, or AI-based merchandising tools
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Why businesses choose Advanced Commerce for B2B
Advanced Commerce positions itself as a high-performance, low-cost alternative to established search and merchandising platforms. It gives retailers granular control over product ranking, boosting, burying, and personalisation — all without complex engineering work.
Verifiable Platform Features:
- Advanced site search with relevance controls
- Visual merchandising tools for PLPs, category pages, and search results
- Real-time rule building (“recipes”) for ranking, boosting, and filtering
- AI-powered personalisation
- Product recommendations engine
- Multi-site and multi-currency support
- A/B testing for search and merchandising rules
- APIs and SDKs for custom front-ends and headless architectures
- Lightweight, fast implementation suitable for complex catalogues
Notable Clients :
- Sports Direct
- The Conran Shop
- Furniture Village
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Advanced Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Advanced Commerce
Already using Advanced Commerce?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Advanced Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
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