Adobe Commerce
Adobe Commerce (formerly Magento Commerce) is a flexible, scalable B2B and B2C eCommerce platform designed to support complex digital commerce operations for enterprises, manufacturers, distributors, wholesalers, and retailers. Built on the Magento framework and enhanced by Adobe’s Experience Cloud, it is used by organisations that need deep customisation, multi-store capability, and robust B2B features.
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About
Adobe Commerce
Adobe Commerce provides a modular, enterprise-level digital commerce platform suitable for B2B, B2C, and hybrid business models. It includes native functionality for account management, B2B purchasing workflows, catalogue and pricing segmentation, and marketplace integrations. Adobe Commerce also provides advanced marketing, personalisation, and content capabilities through its integration with Adobe Experience Cloud.
The platform is built for:
- Manufacturers
- Distributors
- Wholesalers
- Enterprise retailers
- Multi-brand or multi-store organisations
- Businesses needing both B2B and B2C storefronts in one platform
Deployment Model
- Cloud-hosted as Adobe Commerce Cloud (fully managed PaaS)
- Self-hosted/on-premise version available as Adobe Commerce (on-prem)
Architecture & Positioning
- Open-source core (Magento Open Source) with enterprise extensions in Adobe Commerce
- Built in PHP using the Magento framework
- Full support for headless and composable commerce via REST, GraphQL and Adobe App Builder
- Robust extension ecosystem via Adobe Marketplace
- Strong integration capability with Adobe Experience Cloud products (AEM, Analytics, Target, etc.)
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Why businesses choose Adobe Commerce for B2B
Adobe Commerce includes a dedicated B2B module built to support complex organisational structures and multi-step buying processes. It supports company accounts, quoting, shared catalogues, procurement workflows, and purchasing rules—making it suitable for enterprise and mid-market organisations with layered requirements.
Verifiable B2B Features
- Company account management with roles, permissions, and buying workflows
- Request-for-quote (RFQ) functionality
- Shared catalogues with custom pricing and catalogue segmentation
- Quick order and requisition lists
- Purchase order (PO) workflows with approval rules
- Multi-warehouse and inventory management
- Punchout and procurement system support (OCI & cXML)
- REST and GraphQL API support
- Integrated B2B reporting and analytics through Adobe tools
Notable Clients
Adobe Commerce is used by global brands across retail, manufacturing, and distribution, including:
- HP
- Coca-Cola
- Jaguar Land Rover
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Adobe Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Adobe Commerce
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Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Adobe Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
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