Rithum
Rithum is a commerce operations platform designed to help brands, suppliers, and retailers manage and grow their digital commerce presence across marketplaces, drop‑ship fulfilment and connected sales channels. The platform centralises product listings, inventory, orders, advertising and fulfilment workflows to simplify complex multichannel commerce operations and scale efficiently across hundreds of digital sales endpoints.
Not sure if Rithum is right for your business?
About
Rithum
Rithum provides an end‑to‑end commerce stack built to support direct‑to‑consumer (D2C), marketplace‑centric and third‑party (3P) retail models. It lets sellers manage their product data, marketplace listings, inventory synchronisation, advertising optimisation, order routing and fulfilment from one unified interface — helping businesses reduce manual effort and streamline multichannel operations.
The platform is built for:
- Brands and manufacturers
- Retailers and marketplace sellers
- Suppliers and distribution partners
- Businesses scaling multi‑channel commerce operations
Deployment model:
Cloud‑hosted SaaS with managed service options and integrations across major commerce channels.
Architecture & positioning:
- Unified commerce operations platform with marketplace connectivity and order orchestration
- Supports AI‑enhanced automation and insights (e.g., RithumIQ) to optimise listings, pricing and fulfilment workflows
- Integrates with ERP, PIM, fulfillment and channel partners via APIs and managed connectors
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Why businesses choose Rithum for B2B
Rithum is positioned as a scalable, network‑centric platform for companies seeking to expand their ecommerce reach across marketplaces and retail channels while centralising critical commerce functions. It aims to simplify complexity in multichannel commerce, provide real‑time inventory and performance visibility, and help businesses grow with automation and analytics support.
Verifiable commerce operations features:
- Centralised marketplace and channel management with support for 420+ channels including Amazon, Walmart, TikTok Shop, Target and others
- Automated product listing syndication and compliance across marketplaces
- Inventory synchronisation, order consolidation and flexible fulfilment routing
- AI‑powered optimisation and insights (RithumIQ) for pricing, performance and fulfilment decisions
- Retail media and advertising campaign management across key channels
- Centralised analytics and real‑time reporting dashboards
Notable clients (publicly listed / referenced):
- Adidas
- Best Buy
- B&Q
- Draper Tools
- The Home Depot
- Zalando
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Rithum is the right fit, we’ll say so. If not, we’ll help you find one that is.
Already using Rithum?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Rithum is the right fit, we’ll say so. If not, we’ll help you find one that is.
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
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B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.