Liferay
Liferay is a digital experience platform (DXP) with integrated digital commerce capabilities that enable businesses to deliver personalised, content‑rich customer journeys across sites and portals. It’s designed for enterprises that need more than just a transactional store — combining content management, self‑service portals, and commerce functionality on a unified, extensible platform.
Not sure if Liferay is right for your business?
About
Liferay
Liferay provides a configurable digital experience platform with integrated commerce tools that support B2B, B2C, and hybrid selling models. It’s focused on enabling complex digital interactions — from content and product management to personalised commerce and portal experiences — all within a single, scalable platform.
The platform is built for:
- Manufacturers
- Distributors
- Wholesalers
- Service‑oriented enterprises with complex buyer needs
Deployment Model:
- Available as cloud‑hosted (Liferay SaaS/PaaS), self‑hosted, or managed options.
Architecture & Positioning:
- Open‑source foundation with enterprise subscriptions available
- Unified digital experience platform combining CMS, portals, and commerce
- Modular architecture with strong API support for integrations
- Supports multi‑site, multi‑channel, and multi‑tenant deployments
Let’s talk platform selection
Take the first step toward smarter, more connected digital commerce
Why businesses choose Liferay for B2B
Liferay positions itself as a digital experience‑led commerce platform — focusing as much on personalised experiences and self‑service portals as on the commerce engine itself. This makes it well suited for organisations that want to blend content, commerce, and user portals for distinct buyer groups under one framework.
Verifiable B2B Features:
- Account hierarchies and role‑based purchasing workflows tailored for organisations
- Flexible pricing, price lists, and tiered pricing for business buyers Approval workflows and custom order processes
- Self‑service customer portals for order history, invoices, and account management
- Advanced search and product cataloging with filtering and recommendations
- Multi‑site, multi‑currency, and multi‑language commerce support
- Open APIs for integration with ERP, CRM, OMS, and other enterprise systems
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Liferay is the right fit, we’ll say so. If not, we’ll help you find one that is.
Already using Liferay?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Liferay is the right fit, we’ll say so. If not, we’ll help you find one that is.
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.










