CTRL Commerce
CTRL Commerce is a cloud‑based, AI‑driven B2B sales & CRM eCommerce platform engineered to help wholesalers, distributors, manufacturers, and merchant businesses grow by unifying commerce, CRM, marketing, service, and operational workflows in a single system. It integrates seamlessly with existing ERP systems to connect teams, data, and customers across the entire customer journey.
Not sure if CTRL Commerce is right for your business?
About
CTRL Commerce
CTRL Commerce provides an all‑in‑one B2B commerce platform built to support complex B2B sales environments. The platform includes capabilities for eCommerce, CRM, dynamic pricing, marketing, customer service, reporting, and operational workflows, all unified in one scalable system.
The platform is built for:
- Distributors & merchants
- Buying groups
- Manufacturers
- Merchants looking to scale B2B sales
- Organisations seeking unified sales and service tools
Deployment Model:
- Cloud‑based SaaS
Architecture & Positioning:
- Unified B2B sales, eCommerce, CRM and marketing in one platform
- Integrates with existing ERP systems
- Modern cloud‑native architecture with security and scalability
Notable Clients :
- EO Group’s Euroffice & UK Office Direct brands
- Office Power reseller network
- CTRL Commerce powers digital commerce¹ for larger buying groups, merchants, distributors, and manufacturers (platform customers across sectors include construction supplies, workplace supplies, medical supplies, PPE & workwear, hospitality & catering).
Let’s talk platform selection
Take the first step toward smarter, more connected digital commerce
Why businesses choose CTRL Commerce for B2B
CTRL Commerce is positioned as a platform that unifies sales, customer relationship management, commerce, and operational data to support B2B workflows and drive growth without silos. Businesses adopt it to streamline processes, enhance customer experiences, and improve operational efficiency.
Verifiable B2B Features:
- B2B eCommerce storefronts built for complex sales environments
- Unified CRM with a single customer view
- Dynamic pricing based on contracts, segmentation, and promotions
- Catalogue and product information management (PIM)
- Digital marketing tools including SEO, email, and segmentation
- Customer service tools and self‑service capabilities
- Sales team management and behavioural insights
- Orders & risk management with fraud and risk oversight
- B2B customer management with cost centres and approval flows
- Flexible B2B invoicing options
- Reporting suite with real‑time analytics
- Credit control for structured term management
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If CTRL Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Already using CTRL Commerce?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If CTRL Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.