Commerce Tools
Commercetools is a cloud‑native, API‑first commerce platform designed to help enterprises build scalable, modern digital commerce experiences across B2B, B2C, and hybrid business models. It uses a composable, headless architecture to support flexible, modular commerce operations without relying on monolithic systems.
Not sure if Commercetools is right for your business?
About
Commerce Tools
Commercetools provides a modular digital commerce platform built on MACH (Microservices, API‑first, Cloud‑native, Headless) principles, enabling businesses to deliver customised commerce experiences across channels and customer segments.
The platform is built for:
- Enterprise B2B commerce
- B2C and D2C commerce
- Multi‑brand and multi‑market commerce
- Omni‑channel and hybrid sales models
Deployment Model:
- Cloud‑hosted, multi‑tenant SaaS with global availability via providers like AWS and Google Cloud.
Architecture & Positioning:
- Microservices‑based architecture enabling independent feature deployment and scalability.
- API‑first, headless commerce supports flexible front‑end experiences via REST/GraphQL.
- Composable components allow best‑of‑breed integrations.
- Versionless platform with continuous updates without downtime.
Let’s talk platform selection
Take the first step toward smarter, more connected digital commerce
Why businesses choose Commerce Tools for B2B
Commercetools is positioned as a modern commerce platform that supports complex digital commerce requirements with enterprise‑grade flexibility, scalability, and performance.
Verifiable B2B Features:
- Business unit hierarchy and role‑based purchasing permissions
- Flexible pricing including tiered, volume‑based, and customer‑specific pricing
- Customisable product catalogues and customer‑specific catalog views
- Intelligent search and filtering for complex inventories
- Promotions and discount management tailored by customer segment
- Purchasing workflows with approval processes and automated quoting
- Multi‑currency, multi‑language and multi‑market support
- Integrations with ERP, CRM, OMS, and other core business systems via APIs
Notable Clients (publicly listed and referenced):
- BIC (B2B portal supporting distributors and sales reps)
- BMW
- Panasonic
- Danone
- Interflora
- Ark Bokhandel
(Brands referenced via customer stories and platform showcases.)
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Commerce Tools is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Commerce Tools
Already using Commerce Tools?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Commerce Tools is the right fit, we’ll say so. If not, we’ll help you find one that is.
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.