Better Commerce
BetterCommerce is a modular, API-first eCommerce platform designed to support mid-market and enterprise retailers with modern digital commerce capabilities across PIM, eCommerce, OMS, and Analytics.
Not sure if BetterCommerce is right for your business?
About
Better Commerce
BetterCommerce provides a headless, composable commerce platform with modular products, including eCommerce, PIM, OMS, and Analytics. Its architecture is designed to give retailers and brands flexibility in how they build and scale their digital commerce ecosystem.
The platform is built for:
- Retailers
- Direct-to-consumer (D2C) brands
- Multi-channel and omni-channel merchants
- Businesses adopting composable or headless architectures
Deployment Model:
- Cloud-hosted (BetterCommerce does not publicly list an on-premise option)
Architecture & Positioning:
- API-first, headless architecture
- Modular product suite (PIM, eCommerce, OMS, Analytics)
- Supports integrations with third-party CMS, marketing, ERP, and personalisation tools
- Composable commerce positioning with interchangeable modules
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Why businesses choose Better Commerce for B2B
BetterCommerce is positioned as a headless, API-first platform suited to mid-market and enterprise businesses seeking flexibility over monolithic platforms. It is designed to support personalised commerce experiences, rapid innovation, and multi-channel growth.
Verifiable Features:
- API-first, headless commerce engine
- Modular PIM, OMS, and eCommerce components
- Multi-currency and multi-language support
- Supports B2C and D2C business models
- Product Information Management (PIM) included as a standalone module
- Order Management System (OMS) capabilities supporting fulfilment and multi-channel workflows
- Real-time analytics and reporting
- Pre-built integrations with selected ERP, CRM, and marketing platforms
(Note: BetterCommerce does not publicly document dedicated corporate account management, RFQ workflows, or structured B2B pricing features typical of B2B-first platforms.)
Notable Clients
BetterCommerce publicly references several clients, but none are publicly listed companies.
Publicly named clients include:
- Rayware Group (parent company of Kilner, Mason Cash, Viners — privately held)
- Bensons for Beds (privately held)
- NEOM Organics London (private)
- The Skin Store (private)
(No publicly traded clients are listed on BetterCommerce’s website or press releases.)
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Better Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Better Commerce
Already using Better Commerce?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Better Commerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.