Avanta by Ecoplan
Avanta is an open‑source / enterprise B2B eCommerce platform built by ECOPLAN to support complex digital commerce operations for industrial companies, manufacturers, distributors, traders, and retailers with B2B requirements.
Not sure if Avanta is right for your business?
About
Avanta by Ecoplan
Avanta provides a modular, configurable digital commerce platform built to support B2B – also with hybrid B2B/B2C capabilities. It includes functionality for managing company accounts, complex ordering processes, service portals, order automation, digital catalogs, and ERP integrations – aimed at enterprises with complex sales/service operations.
The platform is built for:
- Manufacturers / industrial producers
- Distributors and trade/wholesale companies
- Retailers (that require B2B functionality or hybrid B2B/B2C setups)
Deployment model
- Avanta can be operated as cloud-hosted SaaS (with a dedicated, individually managed instance) or on-premise / self-hosted depending on your IT strategy.
Architecture & positioning
- Open-source underpinnings
- Designed as an “API-first” system
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Why businesses choose Avanta by Ecoplan for B2B
Avanta is positioned as a B2B-first platform – built for complex B2B buying and selling processes, ERP integration, and digital transformation of industrial/trade business models.
Verifiable B2B features
- Company / corporate‑account management with user roles, authorisations, and structured rights/permissions.
- Product presentation, search & catalogue functionality tailored for B2B assortments and complex product ranges.
- Ordering functions including shopping cart, order automation, digital catalogues, and support for B2B‑style ordering flows (not just consumer‑style checkout).
- Integration-friendly via ERP/PIM/CRM – e.g. integration with major ERP systems such as SAP S/4 HANA / SAP ECC / SAP Business One – meaning customer‑specific pricing, discounts, delivery data, availability come directly from ERP.
- Multi‑tenant, multi‑shop, multi‑brand – supporting multiple countries, currencies, languages and customer segments from a single installation.
- Hybrid B2B/B2C support – you can present certain products publicly (B2C) while keeping others restricted to business customers/b2b portals.
Notable Clients :
- Gühring KG
- Filtration Group Industrial
- profine GmbH (International Profile Group)
- Marantec Group
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Avanta by Ecoplan is the right fit, we’ll say so. If not, we’ll help you find one that is.
Already using Avanta by Ecoplan?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Avanta by Ecoplan is the right fit, we’ll say so. If not, we’ll help you find one that is.
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.