Salesforce
Looking for the best B2B eCommerce platform to support your business goals? Salesforce offers a cloud‑native commerce solution that connects digital buying experiences with CRM, AI‑powered personalisation, and enterprise‑grade scale. Talk to us about whether Salesforce is the right fit for your business.
About Salesforce
Salesforce is a cloud‑based enterprise software provider known for its customer relationship management (CRM) system and a suite of linked business applications, including commerce solutions. Its commerce offering, part of Salesforce Commerce Cloud, enables businesses to build, manage, and scale online commerce experiences that are tied directly into customer data and operations. Salesforce’s commerce platform has been rebranded under the Agentforce Commerce umbrella, reflecting its integration with AI‑driven shopping and data technologies.
Salesforce’s B2B commerce solution is designed to digitise business‑to‑business buying processes with tools for account management, personalised catalogues, negotiated pricing, and AI‑assisted merchandising. The platform is used by midsize and large enterprises that require flexible, scalable commerce workflows integrated with broader CRM and data systems.
Why businesses choose Salesforce
Salesforce is selected by businesses that require an enterprise‑grade, AI‑enabled commerce platform connected with CRM and customer data. It supports:
- Account and segmentation controls — tailored catalogs, negotiated pricing, and buyer entitlements to serve complex business customer structures.
- Order and checkout optimisation — features for managing complex B2B order flows, split shipments, and preferred payment methods.
- Headless and API‑driven commerce — extensible, modern commerce experiences through APIs and composable storefronts.
- AI‑driven promotions and merchandising — intelligent promotions and personalised customer engagement powered by Agentforce and Data 360.
- Global scale and compliance — support for multiple languages, currencies, 99.99% uptime history, and compliance standards such as PCI, GDPR, and HIPAA.
These features allow businesses to deliver personalised buying experiences, simplify complex B2B sales processes, and grow digital revenue at scale.
Rixxo as your Salesforce implementation partner
We help businesses select the best CRM platform based on their unique business needs, which are mapped against the Rixxo Impact Framework. Our structured platform selection discovery process is designed to evaluate how platforms like Salesforce align with operational, technical, and commercial requirements.
If Salesforce is identified as the best solution, we provide platform planning, integration consultancy, and strategic employee and customer adoption support to facilitate successful implementation.
Not sure if Salesforce is the best platform for your business?
Choosing the best CRM platform isn’t about picking the biggest name, it’s about finding the one that fits your goals, systems, and growth plans.
Our Platform Selection service helps you cut through the noise with expert guidance, a proven framework, and a clear strategy.
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