CWS Platform

CWS Platform is an open-source B2B eCommerce platform designed by Oro Inc. to support complex digital commerce operations for manufacturers, distributors, wholesalers, and suppliers.

Not sure if CWS Platform is right for your business?

About
CWS Platform

CWS Platform

Best platform for B2B eCommerce? CWS Platform delivers flexibility and scalability.

CWS Platform is a powerful eCommerce solution designed to support complex B2B operations. With its modular approach, advanced integrations, and customisation capabilities, it’s ideal for businesses looking to streamline their digital commerce processes while maintaining full control over their platform.

Why choose CWS Platform for B2B?

  • Scalable and flexible – Adapt to your business needs with a platform that grows with you.
  • Advanced B2B functionality – Manage bulk orders, contract pricing, and account-based purchasing with ease.
  • Seamless integrations – Connect with ERP, CRM, PIM, and other essential business tools.
  • Customisable user experience – Build a tailored eCommerce solution that fits your brand and customer journey.
  • Secure and reliable – Benefit from enterprise-grade security and performance.

Is CWS Platform the right choice for your B2B business?

If you need a flexible, scalable eCommerce solution that integrates with your existing systems, CWS Platform is a strong contender. It’s built to handle the complexities of B2B commerce while giving you full control over your digital experience.

Work with CWS Platform experts

At Rixxo, we help B2B businesses get the most out of CWS Platform. As a specialist CWS Platform agency, we:

  • Design and develop custom B2B eCommerce stores
  • Integrate CWS Platform with your business tools
  • Optimise for SEO and user experience
  • Develop custom features and functionality
  • Provide ongoing support and growth strategies

Let’s talk platform selection

Take the first step toward smarter, more connected digital commerce

Why businesses choose CWS Platform for B2B

CWS Platform was purpose-built for B2B and promotes its deep alignment with B2B business models, processes, and buyers. It is designed to support long sales cycles, personalised catalogues, and complex organisational hierarchies.

B2B Features

  • Corporate account structures with multi-user permissions and approval workflows
  • Customisable pricing engines and tiered pricing rules
  • Request-for-quote (RFQ) workflows and quote management
  • Personalised catalogues and restricted product visibility
  • Native support for multi-language, multi-currency, and multi-website configurations
  • API-first architecture with REST and GraphQL support
  • Built-in CRM (OroCRM) for unified sales and customer management

Notable Clients:

  • Petra Industries
  • Animal Supply Company
  • Dunlop Protective Footwear

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If OroCommerce is the right fit, we’ll say so. If not, we’ll help you find one that is.

Popular integrations with CWS Platform

Already using OroCommerce?

We can help you integrate it.

Thought leadership

Resources to move you forward

platform-selection-framework-angled

Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.

platform-selection-webinar-resource

Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.

rfp-template-resource

Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.

How Rixxo can help

Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If OroCommerce is the right fit, we’ll say so. If not, we’ll help you find one that is.

Available integration objects

BigCommerce objects / endpoints
  • Companies
  • Customers
  • Orders
  • Invoices
  • Shipments
  • Store Pickup
  • Credits
  • Credit Limits
  • Payments
  • Webhooks
  • Many more + Custom endpoint development

Analytics API

  • Reporting
  • Custom behavioural events

Automation API

  • Create & manage workflows
  • Custom workflow actions
  • Custom code actions

CMS API

  • Templates
  • Layouts
  • Blogs
  • Media Bridge
  • Pages
  • HubDB
  • Site search
  • Domains
  • URL redirects
  • Performance
  • Content audit
  • Source Code

Conversations

  • Inbox and messages API
  • Chat widget SDK

Visitor Identification API

CRM API

  • Objects
    • Companies
    • Contacts
    • Deals
    • Feedback Submissions
    • Line items
    • Products
    • Tickets
    • Quotes
    • Custom objects
  • Owners
  • Associations
  • Pipelines
  • Properties

Events API

  • Web analytics
  • Email analytics
  • Tracking code
  • Cookie Banner

Marketing API

  • Marketing events
  • Marketing emails
  • Transactional emails
  • Ecommerce bridge
  • Subscription preferences
  • Marketing calendar
  • Social posts
  • Forms
  • Lists

Files API

  • Files

Settings API

Account Activity API

Account Information API

Users Provisioning

FAQs

Is CWS Platform the best B2B eCommerce platform?

There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.

Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.

Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.

Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.

How do I know if CWS Platform is right for my B2B business?
Can I migrate my current B2B store to CWS Platform?
Does CWS Platform integrate with ERP, CRM, and accounting software?
Can I connect CWS Platform to my existing warehouse and inventory management system?
Free legal tools for B2B businesses

Create your Terms & Privacy Policy in minutes

Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies

These tools are a smart starting point to help you stay professional and protected.

Save time with ready-to-go templates

Built for B2B eCommerce businesses

Easy to customise to your brand

Designed to support trust and compliance

Resource

Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.

Resource

Generate an easy to implement refund and returns policy that improves client relations.

Let’s choose the best platform for your B2B business

Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.