B2B Wave
B2B Wave is an open-source B2B eCommerce platform designed by Oro Inc. to support complex digital commerce operations for manufacturers, distributors, wholesalers, and suppliers.
Not sure if B2B Wave is right for your business?
About
B2B Wave
B2B Wave
Best platform for B2B eCommerce? B2B Wave simplifies online ordering for wholesalers and distributors.
B2B Wave is a cloud-based eCommerce platform designed specifically for wholesalers, manufacturers, and distributors. It helps businesses streamline their ordering process, manage customer accounts, and automate sales operations—all in one easy-to-use platform.
Why choose B2B Wave for B2B?
- Built for B2B – Designed to handle complex wholesale and distribution needs.
- Easy online ordering – Provide customers with a seamless self-service portal.
- Custom pricing & catalogues – Set unique pricing, discounts, and product visibility per customer.
- CRM & ERP integrations – Sync with business tools like QuickBooks, Xero, and custom ERP systems.
- Automated sales processes – Reduce manual work with automated invoicing, order tracking, and reporting.
Is B2B Wave the right platform for your business?
If you’re looking for an easy-to-use B2B eCommerce solution designed for wholesale and distribution, B2B Wave is a strong option. It simplifies order management, customer pricing, and integrations to help your business run smoothly.
Work with B2B Wave eCommerce experts
At Rixxo, we help businesses implement and optimise B2B Wave to create smooth and efficient online ordering systems. As an agency specialising in B2B Wave integrations, we:
- Set up and customise B2B Wave stores
- Integrate B2B Wave with essential business systems
- Optimise for performance and SEO
- Automate key processes
- Provide ongoing support and improvements
Let’s talk platform selection
Take the first step toward smarter, more connected digital commerce
Why businesses choose B2B Wave for B2B
B2B Wave was purpose-built for B2B and promotes its deep alignment with B2B business models, processes, and buyers. It is designed to support long sales cycles, personalised catalogues, and complex organisational hierarchies.
B2B Features
- Corporate account structures with multi-user permissions and approval workflows
- Customisable pricing engines and tiered pricing rules
- Request-for-quote (RFQ) workflows and quote management
- Personalised catalogues and restricted product visibility
- Native support for multi-language, multi-currency, and multi-website configurations
- API-first architecture with REST and GraphQL support
- Built-in CRM (OroCRM) for unified sales and customer management
Notable Clients:
- Petra Industries
- Animal Supply Company
- Dunlop Protective Footwear
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If OroCommerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with B2B Wave
Already using OroCommerce?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If OroCommerce is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
- Companies
- Customers
- Orders
- Invoices
- Shipments
- Store Pickup
- Credits
- Credit Limits
- Payments
- Webhooks
- Many more + Custom endpoint development
Analytics API
- Reporting
- Custom behavioural events
Automation API
- Create & manage workflows
- Custom workflow actions
- Custom code actions
CMS API
- Templates
- Layouts
- Blogs
- Media Bridge
- Pages
- HubDB
- Site search
- Domains
- URL redirects
- Performance
- Content audit
- Source Code
Conversations
- Inbox and messages API
- Chat widget SDK
Visitor Identification API
CRM API
- Objects
- Companies
- Contacts
- Deals
- Feedback Submissions
- Line items
- Products
- Tickets
- Quotes
- Custom objects
- Owners
- Associations
- Pipelines
- Properties
Events API
- Web analytics
- Email analytics
- Tracking code
- Cookie Banner
Marketing API
- Marketing events
- Marketing emails
- Transactional emails
- Ecommerce bridge
- Subscription preferences
- Marketing calendar
- Social posts
- Forms
- Lists
Files API
- Files
Settings API
Account Activity API
Account Information API
Users Provisioning
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.