Platform: Choosing the right foundation

A B2B eCommerce platform should support how your business works today and how it plans to grow. That means looking beyond software features and focusing on the operational, commercial, and technical realities that shape your decisions.

We begin by understanding your goals and constraints, your people and your processes

Then we identify the platform that fits. One that works for your team, integrates with your systems, and creates a stable foundation for growth.

What we look for in a platform

We assess how each platform fits into your operational and commercial reality.

That means understanding how it connects to your systems, supports daily tasks, and scales with your growth plans.

We assess how well platforms integrate with ERPs and CRMs, their handling of user roles and permissions, content management capabilities, and the internal resources required to maintain operations. We consider the specific needs of your sales, operations, finance, and marketing teams.

Our approach is practical and tailored to your business needs, shaped by how you operate and what you need from the software.

Platform fit is about more than features

Two platforms can look the same on paper. In practice, one could take five times longer to customise, cost twice as much to maintain, and need skills your team doesn’t have.

That’s why we go deeper than features. We assess how a platform handles complexity, how it scales as you grow, how it integrates with your systems, and how it can be maintained over time. We also look at how it supports the people who use it every day.

Our assessment goes beyond a spec sheet. We weigh total cost, technical debt, delivery risk, and long-term flexibility. That way, you see the whole picture before you commit.

No preferred tech stack

We stay independent, no platform pushing, no licence sales, no vendor kickbacks.

We help you make confident, strategic decisions about platforms. Selling software isn’t our business; your context shapes every platform recommendation we make. Partnerships never get in the way.

We support any team on a B2B eCommerce transformation journey

We work with manufacturers, wholesalers, distributors, and the partners who support them.

Platform selection

We’ll help you choose the best B2B eCommerce platform that meets your real business needs.

Platform selection

Platform selection

We’ll help you choose the best B2B eCommerce platform that meets your real business needs.

Consulting, training and mentorship
Integrations and automation
Thought leadership

Resources to move you forward

platform-selection-framework-angled

Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.

platform-selection-webinar-resource

Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.

rfp-template-resource

Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.

Let’s talk platforms

We’ll help you choose the right foundation, one that supports your goals, your team, and your growth.