B2B eCommerce agency services

Time Health: Supercharging a Leading Nutrition & Supplement WooCommerce Store

A modernised user experience with a fresh, brand-aligned design

Who are Time Health?

Time Health was founded in 2016 to address nutritional gaps caused by modern diets and depleted soil quality. The company specialises in whole food supplements made with natural ingredients, aiming to provide vitamins and minerals in a form easily recognised by the body.

Their products are meticulously crafted, suitable for various dietary needs, and free from harmful additives. Based in East Sussex, Time Health ships over 250,000 products annually from their SALSA-approved facility.

They are committed to sustainability, planting trees with every order and supporting reforestation and global rewilding.

In this project we delivered:

The epic

Time Health approached us with a long list of issues with their WooCommerce store. Primarily poor performance metrics and a subpar checkout experience, leading to lost sales and revenue.

Rixxo conducted a site audit and found an overly complicated setup, bloated with unnecessary plugins and tagging scripts. The limitations of the current theme forced the use of numerous plugins, which a more efficient child-theme setup could replace.

The two main objectives for this project were:

Website retheme:

Tool: Use Beaver Builder to replicate the current site design.
Benefits: Beaver Builder offers extensive customisation with an intuitive interface. It has a leaner code base and improved performance compared to the previous setup.

Checkout Improvement:

Goal: Enhance the checkout experience by improving UX and adding Payment Wallets.

This was translated into four key objectives

Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.

Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.

Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.

Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.

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Our approach

Stage 1: Retheme

We used Beaver Builder to replicate the site design closely. The rethemed site was deployed on a staging server, before going live.

Stage 2: Checkout

By implementing the Checkout WC plugin, we enhanced the checkout experience by improving UX, adding PayPal Express, and optimising the process for better conversion rates.

Stage 3: Launch

We conducted a 500-point pre- and post-launch checklist to ensure a smooth transition.

Our approach ensured a thorough, efficient transition, significantly improving site performance and user experience.

Selecting the right
platform: Magento 2

We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations

Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.

Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.

Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.

SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.

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