Brevo (formerly Sendinblue)
Looking for the best customer engagement and marketing automation platform to support your business goals? Brevo offers a unified suite for email and multichannel communication, CRM, and automated workflows to help you grow customer relationships and engagement.
Talk to us about whether Brevo is the right fit for your business.
About Brevo (formerly Sendinblue)
Brevo is a cloud‑based customer relationship management and communication platform that delivers tools for marketing and transactional messaging. It was founded in 2012 as Sendinblue and rebranded to Brevo in 2023, expanding beyond its original email marketing focus into a broader suite that includes automation, CRM tools, SMS and chat messaging, and customer data capabilities.
The platform is designed for businesses looking to centralise customer interactions across email, SMS, WhatsApp, and more into a single system. Brevo supports users of varying sizes, with flexible pricing that includes a free tier and paid plans that scale with usage.
Why businesses choose Brevo (formerly Sendinblue)
Brevo is selected by businesses that require a combined marketing and customer communication solution with automation and data management capabilities.
It supports:
- Email marketing campaigns – Create, send, and optimise bulk and transactional email communications.
- Marketing automation workflows – Automate personalised engagement across customer journeys.
- Multichannel messaging – Reach audiences via SMS, WhatsApp, and live chat in addition to email.
- Built‑in CRM and contact management – Store, segment, and manage customer data in one location.
- Transactional messaging – Deliver order confirmations, password resets, and other system‑triggered messages.
These features allow businesses to centralise communication efforts, personalise engagement at scale, and streamline marketing operations across digital channels.
Notable clients are publicly referenced across integrations and partner listings, including e‑commerce platforms such as Shopify and nopCommerce (via official extensions), highlighting Brevo’s use in retail and online store contexts.
Rixxo as your Brevo (formerly Sendinblue) implementation partner
We help businesses select the best EMS, Marketing Automation platform based on their unique business needs, which are mapped against the Rixxo Impact Framework. Our structured platform selection discovery process is designed to evaluate how platforms like Brevo (formerly Sendinblue) align with operational, technical, and commercial requirements.
If Brevo (formerly Sendinblue) is identified as the best solution, we provide platform planning, integration consultancy, and strategic employee and customer adoption support to facilitate successful implementation.
Not sure if Brevo (formerly Sendinblue) is the best platform for your business?
Choosing the best EMS, Marketing Automation platform isn’t about picking the biggest name, it’s about finding the one that fits your goals, systems, and growth plans.
Our Platform Selection service helps you cut through the noise with expert guidance, a proven framework, and a clear strategy.
Available integration objects
Popular integrations with Brevo (formerly Sendinblue)
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