B2B eCommerce agency services

Boosting Efficiency: A Software Integration Project for a Leading Aerospace Manufacturer

A modernised user experience with a fresh, brand-aligned design

Who are C&F Millier?

C & F Millier is a premier B2B manufacturer of precision components, primarily serving the aerospace industry. With over five decades of experience, they are renowned for their quality, delivering bespoke components for both civil and military sectors.

Their team offers technical advice and solutions tailored to clients’ needs, maintaining close relationships with clients such as BAE Systems GE Aviation and Roll-Royce.

C & F Millier stands out as the first UK supplier to deliver directly to the Airbus wing line on a J.I.T. basis and has won the Textron Aerospace Eagle Award for excellence.

In this project we delivered:

The Epic: Simplifying bookkeeping with software integration

This project focused on making the client’s bookkeeping easier and quicker, so their small team could work smarter. The client was using Infor Syteline, a great tool for manufacturing, but it didn’t meet their specific accounting needs. The goals & challenges for C & F Millier were:

  • Reduce excessive time spent on bookkeeping.
  • Choose the best accounting tool to meet their needs.
  • Must integrate well with Infor Syteline, which is mission-critical for manufacturing production management.
  • Meet a tight deadline to implement the solution before year-end accounts.
  • Limited in-house software development expertise.

Our objective: to integrate a new accounting system with Infor Syteline that met the needs of the business and could be delivered within a tight deadline.

This was translated into four key objectives

Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.

Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.

Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.

Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.

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Our approach

We successfully integrated Infor Syteline with Xero, enabling the client to utilise the best features of both systems.

  • Initial Consultancy: After thoroughly analysing their business, we determined that Xero was the perfect fit for their needs.
  • iPaaS Selection: Custom building integrations in-house or with custom middleware is often time-consuming and resource-intensive. We chose Patchworks, a “no code” iPaaS solution, to ensure swift project delivery. iPaas (Integration platform as a service) reduces the need for custom development, saving time and money.
  • Collaborative approach: Regular communication with the accounts team kept us on track and ensured the project addressed all their problems.

Our strategic and collaborative approach ensured the project’s success, boosting the business’s efficiency while meeting a tight timeline.

Selecting the right
platform: Magento 2

We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations

Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.

Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.

Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.

SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.

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