SAP Business ByDesign to GoCardless Integration for Huboo
A modernised user experience with a fresh, brand-aligned design
Who are Huboo?
Huboo, established in 2017, specialises in providing simple, trustworthy, and high-quality multichannel fulfilment solutions primarily for small businesses and SMEs. As Huboo expanded its reach and services, its innovative model attracted businesses across different industries worldwide. With a strong emphasis on user-friendly software and flexible business models, Huboo delivers exceptional self-serve solutions to its customers.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The epic
Huboo approached Rixxo with a specific requirement: integrating their proprietary software, Billing Spa, with SAP Business ByDesign and GoCardless. Billing Spa is a bespoke software solution developed by Huboo to manage billing and product usage, while SAP Business ByDesign serves as their enterprise resource planning system for comprehensive business activity management, invoicing and accounting.
GoCardless, a managed payment solution, handles secure and routine billing for companies. Seamless integration among these three systems was crucial to enhance efficiency, automate invoicing and payment processes, and reduce manual administrative work.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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The integration solution
The integration project tackled several key aspects:
Transferring Invoices from Billing Spa to SAP Business ByDesign: Rixxo developed a middleware solution that enabled the automatic transfer of client-generated invoices from Billing Spa to SAP Business ByDesign at defined intervals. The middleware’s graphical user interface (GUI) allowed Huboo to review and validate the invoices before submission to SAP Business ByDesign, ensuring accuracy and efficient invoicing.
Managing Payments with SAP Business ByDesign and GoCardless: Rixxo facilitated the retrieval of open invoices from SAP Business ByDesign within a specified period, enabling Huboo to charge customers using GoCardless. Through the middleware, invoices were seamlessly processed, payments were attempted via GoCardless, and successful payments were reconciled in SAP Business ByDesign. In case of chargebacks, the middleware listened for notifications from GoCardless and marked them in SAP Business ByDesign for reconciliation.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
