Road to Nowhere migrates to Shopify Online Store 2.0
A modernised user experience with a fresh, brand-aligned design
Who are Road to Nowhere?
Road to Nowhere Clothing is more than just a brand; it’s the companion for your next adventure. At the heart of their ethos is a straightforward principle: “Do more with less.” This philosophy not only steers their production but also reflects how they envision their pieces being used by you. Every item in their collection is crafted for adaptability, designed to be mixed, matched, and reenvisioned. Whether your day starts with sunrise or ends beneath city lights, Road to Nowhere garments are tailored to journey with you.
In this project we delivered:
The epic
The challenge was set: Road to Nowhere was on a mission to roll out a fresh eCommerce store within a mere four weeks, right before unveiling their new collection. They knew the power of a robust online footprint, underlining the significance of SEO and meticulous keyword research to boost organic visibility. But it wasn’t just about being seen — the user experience (UX) had to be top-notch.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
Inspired by this project? We’d love to hear about yours
Our approach
Facing a pressing deadline and mindful of budget, Rixxo joined forces with Road to Nowhere, setting sights on a mobile-centric Shopify 2.0 theme that resonated with the brand’s vision.
Shopify, renowned for its user-friendly approach, boasts a vast library of pre-designed themes tailored for a myriad of business niches. This empowers businesses to swiftly establish a polished and professional online presence.
By eliminating the time-consuming process of building from scratch, Shopify’s ready-made themes pave the way for accelerated development, making it a prime choice for brands eager to dive into eCommerce, with minimum delay.
Our experience, coupled with Shopify’s user-friendly ecosystem meant we built and launched a new eCommerce site in just 2 weeks!
Once the store was live, Rixxo’s primary focus shifted to bolstering site speed and finessing SEO, all to ensure organic traffic, and sales thrived.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
