Order Tracking Automated for Progressive Parts
A modernised user experience with a fresh, brand-aligned design
The UK's premier performance parts supplier
Progressive Parts are the UK’s premier suppliers of premium aftermarket and performance auto components. Whether enhancing style, boosting power, or handling essential repairs, their online store simplifies searching for car parts for all motorsport enthusiasts.
Offering parts from esteemed brands like Volkswagen, Audi, and BMW to supercar giants like Porsche and Ferrari, Progressive Parts is the go-to dealer in motorsport parts online.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
Live order tracking
We built a new order tracking page for Progressive Parts. Here’s what’s cool about it:
- Customers can see order details, notes, and statuses that the Progressive Parts team was already inputting into their LinnWorks system.
- Orders can be split into multiple shipments and tracked.
- Live tracking numbers let customers see where their order is across various couriers.
- Staff can quickly send customers a link to check their order.
It’s simple, fast, and helps both customers and staff!
Customers could instantly access all the information they needed, reducing the need for back-and-forths with the support team.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
Inspired by this project? We’d love to hear about yours
A custom Wordpress plugin for Linnworks order tracking
At the heart of our integration approach for Progressive Parts was the development of a custom plugin to merge WooCommerce and LinnWorks, ensuring smooth data transfer and API access. To maintain consistent data flow, we set two automated schedules: one for continuous authentication and another for updating order info every 2 hours.
Our system tracks important details like shipping and order updates, with special attention to ‘split orders’. We made it simple for customers: they can easily check their order’s shipping status, even if it’s a split order. On the tech side, we employed Vue JS for dynamic parts of our site and jQuery for the basics, ensuring our site looks good on mobile too.
Lastly, we prioritised efficient performance, testing our system with tools like the WP Crontrol plugin. In essence, we aimed for a fast and simple user-friendly experience from backend to frontend.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
