How Lumi Global launched into new markets with help from Rixxo
A modernised user experience with a fresh, brand-aligned design
Who are Lumi Global?
Lumi Global hosts digital meetings for public companies and financial institutions worldwide. From AGMs to investor updates, their platform supports meaningful conversations in more than 40 countries.
When Lumi secured a major new client in Norway, they needed to upgrade their method for sharing event information in multiple languages. Their current system wasn’t built to handle this properly, and it was causing problems for both their team and their clients.
In this project we delivered:
Lost time, messy systems & potential client risk
Lumi’s meeting system was poorly connected to their HubSpot site, making it hard to show the right content in the right language, a legal requirement in countries like Norway.
Their team was also spending too much time copying data between systems, increasing the risk of mistakes and delays. Without a better setup, they could have lost a major client.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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Our approach: understand first, then build something better
We began with discovery sessions to understand how Lumi created and managed meetings. This revealed key needs, some of which even Lumi hadn’t identified.
We then rebuilt their HubSpot database for easier, multilingual use, redesigned event pages for a cleaner, region-friendly experience, and provided clear documentation so their developers could connect their system with the new setup.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
