A website that is flexible and easy to self manage
A modernised user experience with a fresh, brand-aligned design
Who are Exclaimer?
Exclaimer is a world-class provider of centralised email signature management solutions. Located just outside London, Exclaimer has gained global recognition for its cutting-edge technologies and innovative approach to email signature management. With over 50,000 customers in 150+ countries, Exclaimer’s solutions have profoundly impacted various industries. Renowned international organisations, such as Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards, trust Exclaimer’s expertise in delivering exceptional email signature management solutions.
In this project we delivered:
The epic
Exclaimer, partnered with Rixxo to revamp their online presence. With a focus on delivering a seamless user experience and captivating design, our team successfully achieved Exclaimer’s objectives in just 8 weeks.
Exclaimer faced several challenges that required attention and solutions to meet their goals. Their existing website was content-heavy and needed a more streamlined user journey. It was crucial to simplify the trial sign-up process while providing valuable guidance to IT and marketing audiences. Additionally, they needed multi-language support to cater to their global customer base. Ensuring fast, mobile-optimised, and secure website performance was also a priority.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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Our approach
Our approach to addressing Exclaimer’s challenges involved a series of strategic steps. First, we created a robust plan and technical specifications using our Foundations™ model, ensuring a solid foundation for the project. Collaborating closely with Exclaimer and their design team, we developed interactive mock-ups in Figma, incorporating illustrations, animations, and visually engaging images to showcase the product’s usability.
Our design-led approach focused on creating a visually stunning website that would resonate with Exclaimer’s marketing audience. Taking inspiration from sites like www.stripe.com, we aimed to convey the beauty and creativity of Exclaimer’s signature-building capabilities. A key objective was to guide visitors through a compelling user journey, from their arrival on the site to signing up for the trial. Features such as horizontal scrolling were employed to facilitate navigation through engaging stories.
Implementing a WordPress site using the Beaver Builder drag-and-drop editor allowed Exclaimer’s marketing team to easily create new pages for campaigns and make future changes without developer involvement. We also ensured multi-language support to cater to their global customer base.
Before launch, we conducted thorough pre-launch testing and optimisation, rigorously following our 500-point checklist. Once live, we provided close support, training, and optimisation to the Exclaimer team, ensuring they were equipped to make the most of their revamped website.
Experience the power of a seamless user journey. Contact us today to elevate your website experience!
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
