Cocktail UK
A modernised user experience with a fresh, brand-aligned design
Who is Cocktail.uk.com?
Cocktail.uk.com is a vibrant online platform that caters to cocktail enthusiasts and connoisseurs alike. With its vast collection of recipes, tips, and techniques, it serves as a comprehensive guide to the world of mixology. With over 10,000 unique recipes, whether you’re a seasoned bartender or an aspiring home mixologist, Cocktail.uk.com offers an array of enticing concoctions to suit every taste and occasion.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The approach
After ideation, research and planning, Rixxo began by customising a popular WordPress recipe theme, ensuring it aligned perfectly with the client’s brand identity. To enhance discoverability, Rixxo implemented a comprehensive and scalable SEO and content strategy. We also migrated the hosting to a faster and more secure service, safeguarding the site and its users. Crucially, Rixxo integrated analytics, Google AdSense, and a suite of other tools to maximise the website’s performance, security, and revenue potential.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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The result
Thanks to Rixxo’s efforts, cocktail.uk.com experienced a remarkable transformation. The website now boasts an intuitive design, captivating visitors from the moment they arrive. The optimised site achieved higher organic search rankings, leading to a substantial increase in traffic and user engagement. With improved monetisation strategies and enhanced security measures, cocktail.uk.com successfully boosted its advertising revenue. Rixxo’s expertise and dedication resulted in a modern, high-performing cocktail paradise, elevating the client’s online presence and reinforcing their position as a go-to resource for cocktail enthusiasts worldwide.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
