Redefining Customer Engagement: Bell Group’s Online Pricing Calculator
A modernised user experience with a fresh, brand-aligned design
Who are Bell Group?
Bell Group, one of the largest Property Services contractors in the UK, has been serving clients with exceptional quality and expertise since 1988. With a wide range of services, including Painting, Roofing, Flooring, Fire Protection, and more, Bell Group has established itself as a leader in the industry. Their dedication to employee development, community skills building, and customer satisfaction sets them apart as a trusted and respected property services provider.
PaintMyHome.co.uk a complementary private residential offering was recently launched to the market in partnership with leading brands such as Dulux, Craig & Rose and Crown Paints.
In this project we delivered:
What we built
Rixxo built an online paint and decorating quote tool. A user can complete a short questionnaire about the rooms in their home and get a quote for the paint and decorating costs of each.
As they work through the quote adding more rooms a basket is built. When the user is ready they can checkout and pay by Stripe or they can request a callback.
If a user checks out they are not asked to pay the full amount but a deposit.
We created an easy-to-use back-end for the app for the Bell Group team to easily manage the enquiries and bookings as they are generated.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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Our approach
Rixxo worked alongside the team at Bell Group to plan, design and produce required content using our Foundations™ methodology.
Once ready to develop, we created an MVP product that allowed us to make rapid improvements to the user experience, prioritise key features and improve functionality.
Building the pricing calculator with React.js and Laravell, we were able to achieve both the flexibility and speed needed by both customers and admins alike.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
