An ink shop that is easy to navigate and checkout
A modernised user experience with a fresh, brand-aligned design
Who are Ink Jungle?
Ink Jungle established in 2009, is an official HP Power Partner and the largest independent reseller of HP inkjet cartridges in the UK. With a strong commitment to customer satisfaction, Ink Jungle has a group turnover of over £22 million and aims to offer an exceptional level of service by providing fast and reliable delivery, convenient payment options, volume discounts, and an intuitive website experience.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The epic
Our brief was to optimise their BigCommerce and Linnworks integration by setting up the following features:
European Shipping: Set up shipping for European orders, ensuring cost-effective and efficient delivery.
Custom Shipping Labels: Branded shipping labels for a professional touch and improved customer experience.
QR Code Discounts: Integrated QR codes to provide discounts, making it easy for customers to access special offers.
Apple Pay and Google Pay: incorporated these popular payment methods for quick and secure transactions.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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Launch and post-launch support
With all the necessary components in place, we successfully launched Ink Jungle’s revamped online store. Our support extended beyond the launch phase, ensuring a smooth transition and promptly addressing any post-launch issues or optimisation opportunities. This ongoing support allowed Ink Jungle to fine-tune its store and provide an exceptional user experience.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
