B2B eCommerce for Wholesale
A unified system that automates your processes, scales operations and grows your wholesale business
Technology that matches the way you sell
Wholesale operations are tricky to digitise. Complex pricing, trade terms, and thousands of SKUs that live in old systems.
Your customers want a personal service. They also want to self-serve, reorder quickly, and receive accurate stock and delivery updates without having to pick up the phone.
We get it. You need technology that works with your sales team.
We’ll help you choose the right platform, connect them and build a unified system that automates your processes, scales operations and grows your wholesale business.
Why eCommerce is different for wholesale
Wholesale businesses live and die by margin and efficiency. You’re selling more than products, you’re selling service, stock availability, account terms, and delivery promises.
Every customer expects a personalised experience, from price lists to credit limits.
And behind it all, your team is managing layers of complexity: manual order entry, disconnected systems, and pressure to grow without growing headcount.
What success looks like for wholesalers
Success means reorders happen without a phone call. Customers can check stock, pricing, and delivery estimates without needing to log a ticket.
Your sales team spends less time typing and more time selling. Manual errors disappear because systems are properly connected.
Your ecommerce channel supports, rather than competes with, your account managers. And both your customers and ops team can trust the process.
How we help wholesalers
We help wholesalers make better tech decisions.
We start by taking the time to understand where you are now. Your platforms, your processes, your people. Then we help you plan for where you want to go.
Whether it’s platform selection, system integration, or a complete digital strategy, we have the expertise you need, when you need it.
We’re platform agnostic. We don’t sell software. We get the strategy right, then we connect you with delivery partners we trust and stay involved to make sure it’s delivered on time and on budget.
Challenges we commonly solve for wholesalers
“We’ve got product data in five places and none of it matches.”
“Our sales team still has to build quotes manually.”
“The website doesn’t talk to our ERP, so we’re rekeying everything.”
“Our trade customers want to place orders online, but the pricing’s all custom.”
“Stock levels are never accurate and it’s causing delays.”
“We’ve outgrown our current platform and don’t know what to move to.”
Digital transformation for a commercial catering equipment supplier
Workshops and office tours gave our team a first-hand view of Blue Badger’s B2B business
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
Speak to a team that understands wholesale
Let’s cut through the noise. Book a 30-minute call and we’ll help you get clear on where you are now, where you could go, and what’s holding you back.