B2B eCommerce for automotive parts suppliers
An eCommerce engine built for the speed and scale of automotive supply
Less firefighting.
More selling
If you supply automotive parts, you know the pressure. Orders are constant, accuracy is non-negotiable, and customers expect to get what they need without delays or mistakes.
You’re managing thousands of SKUs, often across multiple warehouses, with trade accounts that depend on agreed pricing, live stock, and fast fulfilment.
Every delay, stock error, or manual quote costs time and weakens trust.
And while your systems, ERP, inventory, finance, and eCommerce are meant to support you, they often operate in silos. That means extra admin, duplicated effort, and workarounds that don’t scale.
We work with automotive suppliers to simplify the complexity.
The goal is straightforward: align your digital tools with how you sell, so your team can focus on service and growth, not firefighting.
Why eCommerce is different for automotive parts
Automotive parts businesses face a very specific kind of complexity. It’s not just the volume of products, it’s the structure of the data.
Products can be vehicle-specific, manufacturer-specific, or built to fit multiple models. That means catalogues are deep, cross-referenced, and often hard to standardise.
Customers add another layer. Trade buyers expect account-specific pricing, stock visibility, and fast repeat ordering. Resellers want API access and structured product feeds. Internal teams need systems they can trust and workflows that don’t break under pressure.
Most platforms aren’t built to handle that kind of operational load out of the box. That’s why digital projects in this space demand proper integration, clean data, and a clear strategy.
What success looks like for automotive parts suppliers
The phones are quieter. Orders come in with no chasing, no corrections, and no delays.
Your trade customers get what they need quickly, with all their prices, products, and terms in one place, eliminating the need for calls.
Your team isn’t buried in admin. They're quoting faster, handling more accounts, and spending time where it counts.
Product data flows properly. Stock levels match reality. The systems just work, and no one’s fighting them.
Sales naturally increase without adding headcount. Errors go down, trust goes up, and you’re no longer stuck patching the same problems. That’s what a working eCommerce operation feels like.
How we help automotive parts suppliers
We’re strategic partners who specialise in B2B eCommerce for complex supply chains, especially in sectors like automotive parts where operations come first.
We start with discovery. That means understanding your business properly.
How you sell. Where the friction is. What your customers expect.
We look at your platforms, your people, and your processes to see what’s working and what’s not.
From there, we define the right strategy. We help you choose platforms based on fit, not preference or partnerships.
We build a roadmap that connects your ERP, CRM, and online sales. Then we design workflows that remove friction for your team and your customers.
When it’s time to build, we bring in the right delivery partner. We stay involved to manage the moving parts and make sure the strategy is delivered properly.
The result is a connected, reliable system that supports your business now and scales with it later.
Challenges we commonly solve for automotive parts suppliers
“We’ve got product data in five places and none of it matches.”
“Our sales team still has to build quotes manually.”
“The website doesn’t talk to our ERP, so we’re rekeying everything.”
“Our trade customers want to place orders online, but the pricing’s all custom.”
“Stock levels are never accurate and it’s causing delays.”
“We’ve outgrown our current platform and don’t know what to move to.”
Driving better eCommerce: Custom vehicle matching for a performance car parts specialist
Using vehicle data to improve search and customer experience.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
Ready to shift your sales up a gear?
Let’s cut through the noise. Book a 30-minute call and we’ll help you get clear on where you are now, where you could go, and what’s holding you back.