How to add a static block to the main content of a product page in Magento 2

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how-to-add-a-static-block-to-the-main-content-of-a-product-page-in-magento-2

This one is really handy. You may be wondering how to get a banner or block of text to the top of a product page in Magento 2. 

  1. Create the static block you want to add after the image. When asked to give the block an identifier add something unique this will replace block_indentifier_here in the code below. 
  2. Use this code to add the block remembering to change the block identifier and giving the layout update a namespace such as custom.image.after
<referenceContainer name="main">  
            <block class="Magento\Cms\Block\Block" name="block_namespace_here" before="-">
                <arguments>
                    <argument name="block_id" xsi:type="string">block_indentifier_here </argument>
                </arguments>
            </block>
</referenceContainer>

Before

Before adding a static block to the main content of a product page

After

After adding a static block to the main content of a product page

Uses for adding a static block top the top of a product page in Magento 2

  • Great for adding promo banners on products
  • If you don’t have a banner plugin with rules that can focus tight enough you can manually select a page
  • Handy for doing cross sales when you want to use a banner instead of products (although you could add products this same way)
  • Use the bulk attribute editor to add a layout update to the top of big selection of page
  • Great for holiday messages
Chris Gee

Co-Founder & Managing Director

Chris is the embodiment of curiosity, innovation, and passion. Since establishing the company in 2012, he has been at the forefront of driving its vision and growth. Chris’s journey is marked by resilience and adaptability. His early years in sales and the experience of reviving a family-owned chain of music shops and an eCommerce store shaped his entrepreneurial spirit.

Today, Chris actively leads Rixxo, blending determination with cautious innovation, always keeping budgets and planning in mind. His expertise in eCommerce strategy plays a crucial role in driving our clients’ growth and online success. Chris also leads the UK chapter of the B2B eCommerce Association.

Away from the office, whether he’s cycling the open roads, cooking up a storm on the BBQ, or disassembling things to see how they work, his enthusiasm for understanding and exploring the world mirrors the ethos of the team he leads. More than just a leader; Chris is an integral part of the creative and inquisitive spirit that defines Rixxo.

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