About Us

Built by eCommerce founders, not just consultants

Rixxo was founded in 2012 by brothers Chris and Richard after they built and sold their own eCommerce business in the music industry.

They learned the hard way what it takes to build, run, and scale a profitable online business. That real-world experience shaped how we work today.

We’re not guessing. We know what works because we’ve done it. We’ve made the mistakes, and built the systems to fix them.

We’ve done it for ourselves, and for the last 15 years we’ve done it with others, over and over again. We’ve learned what works and what delivers results.

Our vision and mission

Our vision is simple: be the most trusted partner in B2B commerce transformation.

We want fewer businesses wasting time and budget on shiny tools that don’t deliver.

We want more trusted advisors, stronger outcomes, and better ways of buying and building

And we want to be at the centre of it, doing the work that moves things forward.

Our mission is to help our clients grow with intent, not guesswork.

We do this by aligning technology to strategy, connecting the right partners, and staying close through delivery.

We take the time to get to know your business, ask the questions others don’t, and care about the result like it’s our own.

What we value

We believe in better

Every day, we refine our skills to deliver the expertise and insights your business needs to grow.

Human to human

Collaboration is at the heart of everything we do. By embedding ourselves into your business, we create real partnerships built on trust and mutual respect. Together, we are invested in your success.

Challenge the norm

We’re not afraid to ask “why.” By challenging the brief, we uncover the true business objectives that can get lost when focusing on “tech solutions”.

Add value everywhere

We look at the bigger picture: your people, processes and platform. We don’t do quick fixes; we make it easier for your team to do great work and for your customers to do business with you. We create lasting value across your entire business.

How we work

We believe in better. It’s how we show up every day.

We work as if your budget were our own. No wasted time. No hiding behind jargon. Just clear goals, open conversations, and smart decisions that move your business forward.

We don’t push platforms.

We start by taking the time to understand your business, then recommend the right tools to match. What matters is that it fits your processes, your people, and your growth plans.

Our method is shaped by deep engagement.

We ask the hard questions, challenge assumptions, and share honest advice, even when it’s uncomfortable.  We keep you aligned, on track, and we bring in the right delivery partners to get it done.

Our people & culture

We’re a tight team of experts who care. We care about doing things right and doing right by each other. We back each other. We show up prepared. We speak up when something’s off. We take ownership of what we touch.

We say things plainly, so everyone’s on the same page. If something doesn’t make sense, we say so. If something could be done better, we improve it. That’s how we build trust: by being straight with each other and with you.

Culture here means doing the right thing even when no one’s looking. It means treating your business like it matters because it does. And it means working hard without burning out, because good work should never come at the cost of people.

We enjoy the challenge. And we enjoy doing it together.

Meet the team

What our clients say

“Rixxo’s professionalism, attention to detail, and proactive approach ensured a smooth implementation. The reduction in manual work has freed up our team’s time to focus on providing exceptional service.”

Daniel Waspe

Hubbo

“We’ve been able to achieve great things with Rixxo and have learnt a lot from working with them. Their integration of Magento and Hubspot gave us the insight we needed, and their holistic, thorough approach has helped us get more from our eCommerce spend.”

Alison Harvey

Blue Badger Wholesale

“After four years without a proper connection between WooCommerce and Orderwise, Rixxo delivered exactly what we needed. Perry and the team were thorough, efficient, and always ready with clear answers and smart solutions. We’re extremely satisfied with the result.”

Charlotte Wormley-Healing

AS Handover

We’re helping raise the standard in B2B eCommerce

We don’t just keep up with the industry. We help shape it.

Our MD, Chris Gee, is Global Director, CTO and UK lead for the B2B eCommerce Association, a global collective advancing digital commerce in B2B. Through this role, we’re connected to the people, conversations and initiatives that move the sector forward. It keeps our thinking sharp and our advice grounded in what works, not just what’s trending.

We share what we learn.

Our team regularly publishes articles, whitepapers, and practical resources. We host webinars. We write from experience. And we focus on what matters, solving real problems, building capability, and making smarter decisions.

We’re here to raise the standard for your business and the whole industry.