B2B eCommerce for B2B SaaS
eCommerce for subscriptions, renewals, usage, and billing
Selling SaaS means managing complexity
Subscriptions, renewals, upgrades, usage tracking, permissions, and billing. It all needs to work without friction, for your clients and your team.
Most SaaS companies outgrow their tech stack before they realise it.
They’re running eCommerce through tools that weren’t built for the job. What starts as a quick fix often turns into daily admin tasks, manual workarounds, and frustrated teams.
We help SaaS businesses take control of their platforms and processes.
Less firefighting. More time for sales.
Why eCommerce is different for B2B SaaS
B2B SaaS is about managing what happens after the sale: provisioning, metering, billing, renewals, upgrades, and support. These actions involve multiple systems and teams, and they need to work together.
Most platforms are built for one-off transactions.
SaaS depends on recurring activity tied to customer behaviour and entitlements. When eCommerce can’t handle that logic, businesses end up building around it, creating workarounds, duplicating effort, and relying on manual fixes.
This creates risk. Errors in access control, billing, or usage tracking damage trust and waste time.
Clean, connected systems reduce overhead, speed up response times, and give commercial teams the confidence to sell.
What success looks like for B2B SaaS
At a glance, sales teams know what each client is using and when they’re due to renew.
Operations are no longer chasing permissions, fixing provisioning issues, or firefighting missed upgrades.
Finance sees reliable, connected data across usage, billing, and CRM, without having to ask twice.
Clients can manage their accounts without raising a ticket. They can see what they’re paying for, trial new features, adjust user roles, and upgrade when ready.
Onboarding is faster, support is quieter, and changes don’t need five internal emails to approve.
The systems support the people and the process. The team gets to focus on growth.
How we help B2B SaaS
We work as a strategic partner. Not a reseller and not a delivery agency with a favourite tech stack. Our job is to help you choose the right platform for how your B2B SaaS business works.
We start with building a clear picture of your commercial model, internal processes, customer needs, and technical constraints.
Then we map out what your eCommerce platform needs to handle, such as renewals, metering, account hierarchies, billing, or anything else, and what it needs to connect to.
From there, we guide platform selection and shape the implementation plan.
We stay involved as a partner, working alongside your team or a trusted delivery partner to make sure the strategy is followed.
Every recommendation is grounded in what will support growth, reduce admin, and give your teams the tools they need to move faster.
Challenges we commonly solve for manufacturers
“We’ve got product data in five places and none of it matches.”
“Our sales team still has to build quotes manually.”
“The website doesn’t talk to our ERP, so we’re rekeying everything.”
“Our trade customers want to place orders online, but the pricing’s all custom.”
“Stock levels are never accurate and it’s causing delays.”
“We’ve outgrown our current platform and don’t know what to move to.”
How we boosted sales for Feefo with an Adyen & HubSpot integration
Real-time payment tracking & a smooth checkout experience led to increased revenue for Feefo.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
Need your platform to do more
than just take payments?
Let’s talk about platforms that support renewals, billing,
and customer management without the manual effort.