How we boosted sales for Feefo with an Adyen & HubSpot integration
A modernised user experience with a fresh, brand-aligned design
About Feefo
Feefo is a trusted global reviews platform enabling businesses to collect and showcase verified customer reviews. With a strong international presence, Feefo empowers companies to build trust, improve customer retention, and drive growth by providing insightful customer feedback tools and solutions.
The challenge
Feefo’s manual payment process caused tracking issues, a clunky checkout blocked Essentials Package sales, and single-currency support limited growth. They needed a faster, more reliable solution for scalability.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
Discovery
Through workshops, we identified the need to integrate Adyen’s real-time payment tracking into HubSpot, automating workflows and eliminating manual errors. We also ensured a secure, frictionless checkout for the Essentials Package with PCI DSS compliance.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
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What we delivered
To solve Feefo’s payment challenges, we integrated Adyen with HubSpot, creating an automated system that improved tracking, checkout, and reliability.
The integration gives sales and support teams real-time updates in HubSpot while eliminating manual data entry. A faster, more transparent checkout reduced drop-offs and boosted Essentials Package sales. With multi-currency support and PCI DSS compliance, Feefo’s payment system is now more secure, scalable, and ready for global growth.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
